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What’s New at Whole Foods

Excited to share an image we made for the creative team at Whole Foods a couple weeks ago highlighting one of the new products to hit stores this month. Huge thanks to Avalon McKenzie and Mackenzie Dunn for asking us to help out on this one. Also big thanks to Nicki Longoria for finding Rhonda, the incredibly kind cherry grower in Washington state who agreed to chop off some branches from her trees, drive who knows how far to the closest FedEx, and overnight us the most beautiful pristine cherries and cherry leaves we’ve ever seen.

“Nobody Trashes Tennessee” Litter Campaign

When EnviroMedia came to us to create type out of litter, our inner Oscar the Grouch sang a little tune (or maybe that was only our assistant Nicki Longoria, she likes to collect junk). There were 3 scenes we had to create: the side of a highway, a convenience store parking lot, and a street complete with tell-tale road stripes. Robin set to work creating the surfaces, while Nicki went out collecting mass amounts of items to use as litter, enlisting various members of her family to save their trash for her to pick up. Once everything was in the house, Robin and Nicki set to work creating the letters from various types of litter. And if anyone out there is jealous of us getting to eat so much candy, know that none of us are little kids, so it was only cool for the first 3 bites and then after that it was borderline gross. Fun fact: Lefty the dog did manage to sneak the first Sno-Ball snack cake off the set when we weren’t looking.

 

 

Crate & Barrel Black Friday 2017

We were thrilled to once again be asked by the fine folks at Preacher to create animations and still images for Crate & Barrel’s Black Friday event. This year it was all about twinkling lights to set the mood for the holiday season. Thanks to Kellyn Blout and all who contributed to this vision.

Tommy John Underwear: A Green Screen Treadmill, an Underwear model, and a LOT of Walking

A couple months ago the good folks at Preacher asked us to help out with a social campaign for Tommy John’s “Go Anywhere” underwear. Sounds simple enough, but oh man, who knew walking would be so hard.

The big green screen was easy. Craigslist supplied the perfect treadmill we were able to hack and modify the speed control on (and paint green). Adam and Nick lit the scene to be flexible but also have light direction work with the many different scenarios the model would be dropped into. After that, the biggest obstacle was hitting the timing marks to go with stock footage. Adam directed from camera and thankfully our model was fantastic at hitting the timing changes and varying speeds, while always staying on his feet.

 

You need underwear that crushes life, not your cojones. What’s your secret to crushing the week ahead?

A post shared by Tommy John (@tommyjohnwear) on

 


Dixie Ultra with Droga5

We are beyond excited to be able to share one of the studio’s biggest undertakings to date!

This spring we were approached by a stellar creative team from Droga5 who wanted to collaborate with us to develop 4 ultra stress tests to test the strength of the new Dixie Ultra plates. These tests would be used in both a print and social campaign, so motion was part of the package. The kicker, all these tests had to be done for real. No Photoshop trickery.  And they wanted video of each.

The creatives had a list of 8 possible tests in mind, but to narrow down to 4, we were going to need to get to work with pre-testing. Could the plate hold 2 lbs of seafood one handed? How much jello could we drop from how high and have the plate still catch it? Where do we get a volcano with fire and lava that would actually get hot, like 500+ degrees hot?

After a week of testing, trying different jello recipes in different shapes and sizes, calculating how many hot plates we could plug into the studio with out causing an electrical disaster, and a visit from the fire marshal, we had our 4 tests narrowed down. The Rodeo Test, Jello Bowling Ball Test, Volcano Test, and Double Boiler Test were the winners. Next up, it was time to turn our studio into what looked like an industrial testing facility.

We can’t say enough about how amazing our small team is and how hard they worked. The sets were all created by Robin, Nick and Katie on a tight budget, sourcing materials from Habitat Restore and spending many hot and sweaty hours in the lot behind the studio custom finishing cement board, ceiling tiles, and bending conduit. Our phenomenal producer Elizabeth Spiva found the most perfect mechanical bull named Boss and a legit cowboy to ride him. And food stylist extraordinaire Tina Stamos killed it between the perfect cowboy steak, beautiful lobster boil, and the tallest chocolate lava cake imaginable while staying within in a 2 lb weight limit. Thank you to everyone who helped us make these crazy ideas come to life.

First off, here’s the cowboy, by far the funnest of all the tests. And yes, everyone got to ride the bull at the end.

 

Next we dropped a pound and a half jello bowling ball onto 6 jello bowling pins. Yes, we really made jello bowling pins. No, it was not easy to make them stand.

 

Our third test was a molten chocolate cake over a volcano. Adam Jorgenson and the team at Big Dog Pyro went above and beyond to incorporate all our crazy asks into this construction. We wanted glowing lava, and smoke, and fire, and heat, bubbles, and it all needed to sit neatly on a 4′ table top.

 

Last test was holding 2 lb of Lobster boil over a double boiler. Thank goodness we got 20 hot plates boiling with out  crashing our electric panel!

 

And finally, here are lots of behind the scene pick from the process. Again, we want to thank everyone who helped make this crazy idea a reality and thank you to Droga5 for trusting us with such an amazing assignment.

 

 

 

 

 

Brookside Chocolate with Anomaly

We could not be happier to share pictures from our Brookside Chocolate print and social campaign we shot with the fine folks at Anomaly NY last winter. The social posts started trickling out in early December, But the print images were a few months behind. It was so much fun to splash, chocolate, blast confetti, spray glitter, shoot powder, and basically make a giant mess in the studio for 10 days. There were social motion aspects as well but that will have to be another post.

Huge thanks to Milisava, Bonnie and the whole Anomaly team for such a fantastic concept and direction.

 

Jello Simply Good

Last summer we had the privilege to shoot with a few of the amazing creatives at Leo Burnett in Chicago to help launch Jello Simply Good. Brian Marcus’s  creative direction was quick, simple, and clever, just the way we like it. Thank you all who helped make these images so fantastic to share.

Along with the stills we also were able to contribute the end frames for the TV commercials. After much testing we finally learned how to roll the perfect banana slice.

 

JelloEndFrameClips from The Voorhes on Vimeo.

Jack-O-Blast for Captain Morgan

Ok, so Halloween is past, but Pumpkins are for Thanksgiving too!

Super excited to share the images from Jaco-O-Blast, the second Captain Morgan product in the Cannon Blast line. This past April, Force Majeure approached us about this fun idea of a creepy pumpkin patch with mood boards and comps that made us say “HECK YEAH!” As soon as we got off the phone though the reality hit…..it’s April….there are no pumpkins. After a lot of calls, a little clever trickery, and help from friends in locating a few pumpkins that were still around, we were able to build a 8′ x 8′ pumpkin patch in the studio. Nick remembered his high school theater days and rigged up a cooler with dry ice for the fog from the fog machine to pass through and the creepy pumpkin patch came alive.

Thank you so much to John-Paul Elliott and Megan Bradley for trusting us with such a fun project.

jackoblast_two-bottles

And a few behind the scene images….

jb-bts7jb-bts1 jb-bts2jb-bts6jb-bts4 jb-bts3 jb-bts5

New Work for Nike!

Very excited to photograph a exploded views of Nike’s YA Air Max Spring 2016. Those laces were fun to figure out.

SP16 YA AIrMax Girls Exploded Horiz

SP16 YA AIrMax Girls full shoe

SP16 YA AIrMax Girls full shoe

SP16 YA AIrMax Girls full shoe

SP16 YA AIrMax Girls Exploded Horiz

SP16 YA AIrMax Girls full shoe

Chase for Droga5

Very excited to share a Chase for Business campaign we got to work on this past fall with Droga5. We were in love with the concept from the very beginning, simple objects photographed in a way to make them look menacing and monolithic. Because that’s just what these simple objects became, huge problems to business owners.  Thank you Julia Menassa, Joaquin Salim, and the rest of the Droga5 Team. This project was a blast to work on.

CHA_0014_Business_Ad_GuitarPick_V3.indd CHA_0014_SmBusiness_8x10_25_Mouse_V3R.indd CHA_0014_SmBusiness_Ad_Hay_V5R.indd CHA_0014_SmBusiness_Ad_Cone_V5R.indd

Here are the 4 objects together as a set.

ChaseObjects

It’s been fun to be online looking through websites and randomly come upon these pictures used in various formats.

ChaseInUse