We could not be happier to share pictures from our Brookside Chocolate print and social campaign we shot with the fine folks at Anomaly NY last winter. The social posts started trickling out in early December, But the print images were a few months behind. It was so much fun to splash, chocolate, blast confetti, spray glitter, shoot powder, and basically make a giant mess in the studio for 10 days. There were social motion aspects as well but that will have to be another post.
Huge thanks to Milisava, Bonnie and the whole Anomaly team for such a fantastic concept and direction.
Last summer we had the privilege to shoot with a few of the amazing creatives at Leo Burnett in Chicago to help launch Jello Simply Good. Brian Marcus’s creative direction was quick, simple, and clever, just the way we like it. Thank you all who helped make these images so fantastic to share.
Along with the stills we also were able to contribute the end frames for the TV commercials. After much testing we finally learned how to roll the perfect banana slice.
Ok, so Halloween is past, but Pumpkins are for Thanksgiving too!
Super excited to share the images from Jaco-O-Blast, the second Captain Morgan product in the Cannon Blast line. This past April, Force Majeure approached us about this fun idea of a creepy pumpkin patch with mood boards and comps that made us say “HECK YEAH!” As soon as we got off the phone though the reality hit…..it’s April….there are no pumpkins. After a lot of calls, a little clever trickery, and help from friends in locating a few pumpkins that were still around, we were able to build a 8′ x 8′ pumpkin patch in the studio. Nick remembered his high school theater days and rigged up a cooler with dry ice for the fog from the fog machine to pass through and the creepy pumpkin patch came alive.
Thank you so much to John-Paul Elliott and Megan Bradley for trusting us with such a fun project.
Very excited to share a Chase for Business campaign we got to work on this past fall with Droga5. We were in love with the concept from the very beginning, simple objects photographed in a way to make them look menacing and monolithic. Because that’s just what these simple objects became, huge problems to business owners. Thank you Julia Menassa, Joaquin Salim, and the rest of the Droga5 Team. This project was a blast to work on.
Here are the 4 objects together as a set.
It’s been fun to be online looking through websites and randomly come upon these pictures used in various formats.
This year we were thrilled to get the call from Integer Dallas awarding us the job to photograph FedEx’s Holiday campaign. It was 4 days of big sets, creating epic festive bows, and conceptualizing iconic holiday items out of FedEx boxes. Joe, our east coast rep, got to travel to Austin and meet up with art producer Colleen Dean and the whole Integer team for a week of meticulous collaboration on how to create these massive sculptural pieces. He had loads of fun and enjoyed some of the best barbecue in all the country with our new clients
For some fun BTS video showcasing Robin’s styling talents and taken from our mounted Go-Pro cameras, go to these links on the Facebook FedEx site:
Excited to share the release of the Captain Morgan Cannon Blast campaign we worked on this summer with some amazing creatives from Anomaly’s New York office. I don’t think we could have asked for a more perfect combination of prop making, set building, flying debris, and Adam’s magic in post. It was a team effort for sure and the results are killer! Thanks a million to Shalini, Morgan, and the rest of the creative team at Anomaly as well as our wonderful reps Joe and Erica for all coming together to make this campaign a blast to work on. (pun intended)
Here’s some behind the scene shots of the prop making and surface prep in progress.
The bottle needed to be shot in 3 different scenarios, so different slabs of concrete were poured to accommodate the different scenarios. In all we cast 6 slabs of concrete, some with reliefs to hold the bottle. We also dropped kettle bells on solid slabs to get impact craters. Black dye was mixed in during the casting process to get the right color and darkness. We also crushed charcole into a fine powder and rubbed it on the surface where the bottle made contact for a burned/singed effect.
The shot glasses needed to look like cast iron embossed with the Captain Morgan Jolly Roger. However, there was no time to get actual metal cast, so we worked with 3D printer 3Degrees Askew to have plastic and resin shot glasses printed/extruded. The shot glasses were then textured, painted and aged to look like cast iron. In all we made 5 different sets of 3 with different levels of ware and texture so we could test what looked best in camera.
Due to the glasses small size, some of the detail of the Jolly Roger needed to be removed for the printing process. In order to bring back the detail in post, we had a large tile of the logo printed which was able to hold full detail. The tile was textured and painted to match the shot glasses. We then photographed the tile at the proper angles and used it to bring detail back to the glasses.
In May VSA Partners approached us to collaborate on this years One Show Awards posters and promotional material. The idea was to create the iconic One Show pencil out of various objects and food which would then helped emphasize the special nature of the real award.
Some pencils were mainly model making, some were a good bit of Adam’s magic in post, but everything about this process was a blast. We could not be more thrilled with the outcome. Thank you to VSA for the amazing concept and to One Show for having us pull it off.
Long time friends and super talented peeps The Butler Bros asked us to contribute to the Legacy Foundation’s (the nation’s largest tobacco control non-profit) curated collection of advocacy artwork at the 2013 Aspen Ideas Festival.
The resulting image was a comparison between new forms of nicotine delivery and classic colorful candy. More about the collection as well as other artists included can be found on The Butler Bros site.