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FedEx Holiday Campaign

This year we were thrilled to get the call from Integer Dallas awarding us the job to photograph FedEx’s Holiday campaign.  It was 4 days of big sets, creating epic festive bows, and conceptualizing iconic holiday items out of FedEx boxes.  Joe, our east coast rep, got to travel to Austin and meet up with art producer Colleen Dean and the whole Integer team for a week of meticulous collaboration on how to create these massive sculptural pieces.  He had loads of fun and enjoyed some of the best barbecue in all the country with our new clients

For some fun BTS video showcasing Robin’s styling talents and taken from our mounted Go-Pro cameras, go to these links on the Facebook FedEx site:

https://www.facebook.com/FedExOffice/videos/944314605634966/

https://www.facebook.com/FedExOffice/videos/928301877236239/

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And thank goodness for our 20 foot ceilings! That toy solider construction was over 13 feet tall with his hat!

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Captain Morgan Cannon Blast

Excited to share the release of the Captain Morgan Cannon Blast campaign we worked on this summer with some amazing creatives from Anomaly’s New York office. I don’t think we could have asked for a more perfect combination of prop making, set building, flying debris, and Adam’s magic in post.  It was a team effort for sure and the results are killer! Thanks a million to Shalini, Morgan, and the rest of the creative team at Anomaly as well as our wonderful reps Joe and Erica for all coming together to make this campaign a blast to work on. (pun intended)

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Here’s some behind the scene shots of the prop making and surface prep in progress.

The bottle needed to be shot in 3 different scenarios, so different slabs of concrete were poured to accommodate the different scenarios.  In all we cast 6 slabs of concrete, some with reliefs to hold the bottle.  We also dropped kettle bells on solid slabs to get impact craters. Black dye was mixed in during the casting process to get the right color and darkness. We also crushed charcole into a fine powder and rubbed it on the surface where the bottle made contact for a burned/singed effect.

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The shot glasses needed to look like cast iron embossed with the Captain Morgan Jolly Roger. However, there was no time to get actual metal cast, so we worked with 3D printer 3Degrees Askew to have plastic and resin shot glasses printed/extruded. The shot glasses were then textured, painted and aged to look like cast iron. In all we made 5 different sets of 3 with different levels of ware and texture so we could test what looked best in camera.
Due to the glasses small size, some of the detail of the Jolly Roger needed to be removed for the printing process. In order to bring back the detail in post, we had a large tile of the logo printed which was able to hold full detail. The tile was textured and painted to match the shot glasses. We then photographed the tile at the proper angles and used it to bring detail back to the glasses.
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One Show Award with VSA Partners

In May VSA Partners approached us to collaborate on this years One Show Awards posters and promotional material. The idea was to create the iconic One Show pencil out of various objects and food which would then helped emphasize the special nature of the real award.

Some pencils were mainly model making, some were a good bit of Adam’s magic in post, but everything about this process was a blast. We could not be more thrilled with the outcome. Thank you to VSA for the amazing concept and to One Show for having us pull it off.

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Legacy Foundation for The Butler Bros

Long time friends and super talented peeps The Butler Bros asked us to contribute to the Legacy Foundation’s (the nation’s largest tobacco control non-profit) curated collection of advocacy artwork at the 2013 Aspen Ideas Festival.

The resulting image was a comparison between new forms of nicotine delivery and classic colorful candy. More about the collection as well as other artists included can be found on The Butler Bros site.

 

Jarritos Videos

Really excited to share this project!

Some how we were fortunate enough to have the coolest dioramas ever show up at the studio and got to spend a few days taking video and photographing them. The dioramas were created by artist Tamra Kohl and tell the story of Jarritos soda. In all Tamra created 9 different scenes to cover everything from the creation of Jarritos in 1950 and the fresh produce used in making the soda, to current day Jarritos being enjoyed throughout North and Central America.

Big thanks to the creative minds at GSD&M who brought this project to life. We’re not posting all the dioramas here on the blog, but more can be found on the Jarritos website and their YouTube channel.

Artist: Tamra Kohl
Video Editors: Ariel Quintans at Beast
and Landon Peterson at GSD&M

Communication Arts Advertising Annual

I’m humbled that our campaign for Caesar’s grabbed a full page in the current CA ad annual. As simple as the images were, it was a massive amount of work for Robin to style, me to not just shoot, but also retouch, and creative director Mike Ferrer to concept, and harder still, sell to his client. I’m very proud of this project, and glad to see it gain some more recognition. Also thanks to my c-stand for holding up the magazine while I photographed it.

We Got Milk!

The Dairy Council of California approached our good friend and wonderful art director & designer Emily Kimbro to create a brochure for them. And lucky for me, Emily asked if we’d help come up with some photos for her project.
We shot a whole bunch of stuff, but some of my favorites (as usual) will never see the print press. So I get to share them here. I’m a fan of moody splashes of milk flying across the studio, but maybe moody doesn’t sell milk?
However the images at the bottom are ingredients for making chai, swirling around in simmering milk. Those did make the cut, and are some of my favorites (best smelling) from the day.
Now that that’s done, and I have ten more gallons of milk… if I only had a good recipe for milk steak….

 

Tribeza Style Week Posters

Avalon McKenzie, a designer at Free People in Philadelphia, just a few months ago was the designer of Tribeza magazine here in Austin. Avalon came up with the idea of violating iconic accessories for Fashion Week’s promo images. Although she didn’t get the chance to oversee their execution, it was a pleasure to bring her idea to fruition.

For the execution of these images, I’d have loved to have spray-painted a Chanel bag, or sliced up a pair of Louboutin shoes. But Neiman Marcus wasn’t so into the idea. Instead we cut type into matching red leather and sprayed the stencil onto black paper. Then we put the pieces together and voila. Two images I like a lot.

John Deere 175th Anniversary Poster

GSD&M was working on a poster for John Deere’s 175th Anniversary and they wanted a collection of logos from across the years with different degrees of age and wear. When they first called the idea was to try and get some merchandise from ebay and hopefully get enough to do the poster. Little did they know Adam’s father in law and his family have been farming central Texas land for over 100 years, and most of the time with John Deere gear. They asked if we could deliver at least 20 logos. In the end we came away with over 60 unique John Deer emblems spanning decades of farming.

It was a beautiful day to be out of the studio, roaming the fields with camera and lights in hand, searching for that little jumping deer.