ad stuff

Caesar’s campaign in Bon Appetit

In the fall we shot a campaign for Caesar’s casinos. This is one of many like images that will be appearing over the next few months. It first appeared in Bon Appetit, who I have NEVER SHOT FOR! What’s up Bon Appetit? Why not let me make some cool photos for you? All of the other cool magazines hire me. Gourmet hired me! Come on… call me? Pretty please?

Poster for Coca Cola's Full Throttle line

Ad shop Ptarmak hired me to do a series of images for Full Throttle. They were a great group to work with. After a few meetings I decided the best route was to turn my studio into a mechanic’s garage. We brought in truckloads of props and built concrete walls and faux floors. Seems like overkill looking at this shot, but it was fun to have an auto shop in the studio for a few days.

Lennox – Heating and Cooling Campaign

Creative director Ralph Yznaga at GSD&M had a crazy idea and somehow managed to sell it to the client. Art buyer Shannon McMillan put him in touch with my studio and we got to work.  We started with Ralph’s rough composites that the client signed off on. But creating these objects out of industrial air conditioners and furnaces required some serious planning. I created detailed perspective drawings of these scenarios using their product line and then planned how light would effect each object. When the massive AC units and furnaces got to the studio we had to take the door off of the hinges to fit everything inside. The parts were lit individually and the appropriate shadows were cast on them so when I put all of the parts together in Photoshop everything looked natural. Easy peasy!

  

Father's Day Megga Hammer Ad

This ad ran in Sports Illustrated for Ace Hardware.  It’s for an Auto Hammer.  I want one.  We pounded all of these nails into this plywood by hand.  I have a nail gun, but nail guns don’t use pretty nails.  So if anyone wants to send me an auto hammer you can find my studio address on my contact page.