editorial

Red Tape for Fortune Magazine

Always a pleasure working with Mia Diehl and the art department at Fortune. Earlier this fall they asked us to create some cover options for a story about red tape. Rolls and rolls and rolls of red tape later we had an entire corner covered and a pretty darn cool picture.

Thank you Mia for the amazing direction we are stoked with the results. Also than you for trusting us with the first cover with a new masthead. Pretty snazzy if we do say so.

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We executed a couple cover options and while this picture did not run , we totally loved the new masthead wrapped in red tape.

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Romo Jersey for Texas Monthly

For the September issue of Texas Monthly, TJ Tucker wanted a Tony Romo jersey that looked like it had been through hell. Dried blood, grass stains, plus rips and tears that correlated to injuries the Cowboy’s quarterback has sustained. The jersey they sent us to work with was in pristine condition. Thankfully we have a stylist assistant who was all too happy to help give the jersey a rough and tumble look that was completely organic.

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This is Lucy, the best styling assistant on 4 paws.

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How to Reach $1 Million for Money Magazine

It’s always a pleasure working with Ryan Cadiz and the team from Money Magazine. For their annual Millionaire Issue, they wanted the cover to capture the feeling of financial freedom that having $1M in assets can bring. After a lot of brainstorming and conversations with the magazine, it was decided that feeling involved a red Ford Mustang convertible and a beautiful sunset over water.

Because we were shooting this in Texas in July and also to give us the most control over light and the scene, we decided to shoot this in two parts. Part A involved Adam and Robin taking a couple afternoon drives to Canyon Lake, about an hour and a half outside of Austin, to capture sunsets. We have to say this was a first time a camping permit was purchased for a shoot. Part B involved finding the perfect car. We searched car museums and classic car clubs all over town. Finally, the Mustang Owner’s Club of Austin put us in touch with Diego Sandoval and the most perfect 1965 poppy red Ford Mustang we could have asked for. All original (except for the corroborator) and absolutely beautiful.

Adam and Nick put up a 20′ x 20′ scrim on a mildly breezy day (terrifying) and secured the heck out of it by anchoring it to other vehicles. Lights were set up and gelled to mimic a sunset in front of the car, and we were ready to rock. Our lovely couple were troopers, it was 102 degrees that day. A million thanks to Billy Mercer from Lip Service for keeping their hair and makeup perfect in that heat.

 

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It took all of the sandbags, plus a Toyota Tundra, plus a Ford Explorer to keep the scrim from turning into a sail.

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And here’s the man with the beautiful car. Thank you Diego for letting us use your baby!

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