We got to make an Army tank out of drug store items for a Fortune magazine story about Walgreen’s, CVS, and the battle for American’s medicine cabinet. This took about 20 trips to Walgreen’s trying to plan out what went where and a lot of strange looks from the cashiers with baskets of only blue and white products.
We could not decide between a white or blue background, so we did both!
And here’s some behind the scene images of the tank coming together.
In early January Women’s Wear Daily approached us about a story involving major beauty brands pairing down and focusing on their core products after years of branching out and spreading themselves thin. We loved the idea of a mass of extra products becoming the textural background that the core items stood within. Like beacons in the fog of the beauty isle.
When the phone rings and the caller ID says Randi Klett, we know fun stuff will be happening. This time she asked for fireballs. On electrical transmission towers. Um, yeah!
This was a combination of prop building, problem solving, and shooting on location to get the right elements to make the picture happen. The basic tower and set were scale models photographed in the studio. For the actual wires connection to the tower, Adam and Nick headed out of town a bit to photograph the real deal. We found scale wires just did not have the right look. Lastly, for the fire balls, we filled black water balloons with either propane or acetylene gas and lit them on fire in the dark. The blaze was so fast we actually had to capture it with video and pull still frames from the video.
Below is a little slow motion clip of one of the fireballs we captured and couple out takes of the process.
Always wonderful collaborating with Jason Seldon and the rest of the AFAR team. So creative. Amazing art direction. This fall we worked together to photograph their 2015 Gift Guide. It was an amazingly curated list if covet worthy items. Seriously, we need that Marshall speaker! Pick up the latest issue of AFAR for holiday shopping inspiration.