This year we were thrilled to get the call from Integer Dallas awarding us the job to photograph FedEx’s Holiday campaign. It was 4 days of big sets, creating epic festive bows, and conceptualizing iconic holiday items out of FedEx boxes. Joe, our east coast rep, got to travel to Austin and meet up with art producer Colleen Dean and the whole Integer team for a week of meticulous collaboration on how to create these massive sculptural pieces. He had loads of fun and enjoyed some of the best barbecue in all the country with our new clients
For some fun BTS video showcasing Robin’s styling talents and taken from our mounted Go-Pro cameras, go to these links on the Facebook FedEx site:
When the phone rings and the caller ID says Randi Klett, we know fun stuff will be happening. This time she asked for fireballs. On electrical transmission towers. Um, yeah!
This was a combination of prop building, problem solving, and shooting on location to get the right elements to make the picture happen. The basic tower and set were scale models photographed in the studio. For the actual wires connection to the tower, Adam and Nick headed out of town a bit to photograph the real deal. We found scale wires just did not have the right look. Lastly, for the fire balls, we filled black water balloons with either propane or acetylene gas and lit them on fire in the dark. The blaze was so fast we actually had to capture it with video and pull still frames from the video.
Below is a little slow motion clip of one of the fireballs we captured and couple out takes of the process.