Excited to share the release of the Captain Morgan Cannon Blast campaign we worked on this summer with some amazing creatives from Anomaly’s New York office. I don’t think we could have asked for a more perfect combination of prop making, set building, flying debris, and Adam’s magic in post. It was a team effort for sure and the results are killer! Thanks a million to Shalini, Morgan, and the rest of the creative team at Anomaly as well as our wonderful reps Joe and Erica for all coming together to make this campaign a blast to work on. (pun intended)
Here’s some behind the scene shots of the prop making and surface prep in progress.
The bottle needed to be shot in 3 different scenarios, so different slabs of concrete were poured to accommodate the different scenarios. In all we cast 6 slabs of concrete, some with reliefs to hold the bottle. We also dropped kettle bells on solid slabs to get impact craters. Black dye was mixed in during the casting process to get the right color and darkness. We also crushed charcole into a fine powder and rubbed it on the surface where the bottle made contact for a burned/singed effect.