When Hector Sanchez , the creative director of Austin Monthly, contacted us about doing the August cover, it took us a second to think through how to respond. The mass shooting in an Orlando night club had happened days before and that was weighing heavy on our minds. We talked it through with him and when he told us the story was an unbiased look at both sides of the argument, interviewing people both for and against campus carry going into affect at The University of Texas this year, we said ok.
The image he wanted was simple but powerful. A handgun with the barrel becoming the UT Tower.
If you know the history of contemporary mass shootings in the US, you know that one of the first was committed from atop that same tower we were putting on the cover. Not only that, but the campus carry law was to go into effect on the 50th anniversary of that very event, where Charles Whitman shot 49 people, killing 16 of them.
Thank you Hector for asking us to be a part of this conversation. And thank you Adweek for recognizing the weight of this cover and this time.