Tommy John Underwear: A Green Screen Treadmill, an Underwear model, and a LOT of Walking

A couple months ago the good folks at Preacher asked us to help out with a social campaign for Tommy John’s “Go Anywhere” underwear. Sounds simple enough, but oh man, who knew walking would be so hard.

The big green screen was easy. Craigslist supplied the perfect treadmill we were able to hack and modify the speed control on (and paint green). Adam and Nick lit the scene to be flexible but also have light direction work with the many different scenarios the model would be dropped into. After that, the biggest obstacle was hitting the timing marks to go with stock footage. Adam directed from camera and thankfully our model was fantastic at hitting the timing changes and varying speeds, while always staying on his feet.

 

You need underwear that crushes life, not your cojones. What’s your secret to crushing the week ahead?

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