Popular Science POWER Issue

Excited to take on Popular Science’s Jan/Feb 2018 cover. The theme for this issue was POWER. After brainstorming various forms of power, everyone landed on jumper cables clamped to the cover as a metaphor for jump starting the year.

For the feature opener, we were asked to to a play on “Horse Power” with a horse inside a hamster wheel. Thanks to Adam being the Photoshop magician that he is, it came together seamlessly. FYI, horses not so keen on strobe flashes.

As always, huge thanks to Thomas Payne, Pete Sucheski, and Joe Brown for trusting to pull off the seemingly impossible.