“Nobody Trashes Tennessee” Litter Campaign

When EnviroMedia came to us to create type out of litter, our inner Oscar the Grouch sang a little tune (or maybe that was only our assistant Nicki Longoria, she likes to collect junk). There were 3 scenes we had to create: the side of a highway, a convenience store parking lot, and a street complete with tell-tale road stripes. Robin set to work creating the surfaces, while Nicki went out collecting mass amounts of items to use as litter, enlisting various members of her family to save their trash for her to pick up. Once everything was in the house, Robin and Nicki set to work creating the letters from various types of litter. And if anyone out there is jealous of us getting to eat so much candy, know that none of us are little kids, so it was only cool for the first 3 bites and then after that it was borderline gross. Fun fact: Lefty the dog did manage to sneak the first Sno-Ball snack cake off the set when we weren’t looking.