Michael Goesele at Newsweek tapped us for creating this cover for their International edition and we were excited to take on the challenge!
The fun part about bears is that normally you can’t just rent a bear paw, you get to rent a whole bear. Then you get to drive across town with it in the back of a pickup truck and see numerous phones pointed at your truck getting their Instagram post of the day. Meanwhile, Robin got to work creating some killer claw marks, and Adam figured out the best way to shoot this mostly upside down setup. Lefty the dog was inspired by the brave pose of the bear to show off a bit on his own.