Poster for Coca Cola's Full Throttle line

Ad shop Ptarmak hired me to do a series of images for Full Throttle. They were a great group to work with. After a few meetings I decided the best route was to turn my studio into a mechanic’s garage. We brought in truckloads of props and built concrete walls and faux floors. Seems like overkill looking at this shot, but it was fun to have an auto shop in the studio for a few days.