The September/October issue of Popular Science is out and we’re once again super honored to be able to say “Hey, we took that picture!”
The outside shape of the watch was actually a composite of two different watches, but the inside “space” part, was actually shot in camera. We spray painted an abstract cosmos on seamless, then spread the gears and planets out over a 10 foot span in front of the background to get the feeling of depth and space.
Beside the cover watch, we also made (and destroyed) a concrete alarm clock that was covered in vines to represent the passage of time. And also got to work with some fun trippy poster art and lava lamps for a feature opener about string theory. The cashier at Half Price books was amused when Robin headed to the register with arm loads of string theory quantum physics books. I think he knew they would never be opened.
Sometime a creative brief lands in our inbox and even if we are beyond booked and busy, the art ask is so good we just can’t say no. Thus was the circumstances when we opened up an email from Karen Williams at San Francisco Magazine early last May. From the moment we saw the art memo we knew we wanted to do the job. Thankfully they ask with plenty of time in advance so we were able to make it happen a little later in the month. Both Karen and the Art Director Clark Miller wanted something different from what they had done in the past. They wanted humor and a quirky nature, the color pallet was a fun place to play, and they were super receptive to our silly, funny, slightly slap stick concepts. With Ali Wong being on the cover, we landed on the idea of incorporating classic comedy prop items into 4 different section openers plus an overall art opener for the “Best of Scan Francisco” feature.
Thank you to our killer hand model Myan for playing in our silly world. We are over the moon about how these images turned out. I smiled all day just looking at the chicken pot pie. That is also the most baking I (Robin) have done in years.
And here are all the images in layout. Clark did an amazing job on the design! so happy to be a part of it all.