I have a very soft spot in my heart for Austin based brands, so when the Ampersand Agency asked me to work on the Spirit of Texas rum account I wanted to make something really special. And when I tried their Pecan Street rum I was inspired.
To me these images reflect the gritty old urban Austin that my studio resides in (that 100 year old brick wall is in my studio), and our high brow dining scene served out of trailers under pecan trees strung with lights (I eat my own cooking under said trees in my back yard).
This is the Austin I love, and the place I want to stay. So belly up to the bar.